T-Mobile: BravoCon

During BravoCon, T-Mobile transformed its flagship store into a destination for fans while driving in-store traffic and sales. To anchor the activation, Summer House star Kyle Cooke performed a live DJ set inside the space.

MERGE was tasked with creating the digital content featured throughout the store. I partnered with the experiential agency to develop the creative concept and design the visual direction for the screens, establishing the overall look and feel of the activation. The shimmer wall was pulled through to nearly every touch point throughout T-Mobile’s BravoCon activation and was seen by millions.

My designs were brought to life through motion by our animation team, creating an immersive environment that amplified the performance and elevated the fan experience.