Carrabba’s: Winter LTO Launch

With consumer spending under pressure and traffic declining across the casual dining industry, Carrabba's challenged MERGE to create quarterly menu campaigns that would inspire guests to return.

As Art Director and designer, I developed the creative concept and led the design and production of a social-first campaign that showcased each seasonal menu with fresh, engaging content tailored for digital audiences.

The campaign helped deliver measurable business impact: Carrabba's was the only brand in the Bloomin' Brands portfolio to achieve year-over-year growth in both sales and net sales during Q2 2025.