GEHA: Brand Awareness Integrated Campaign

GEHA came to MERGE looking for a brand awareness campaign that could bring its existing visual identity to life across multiple channels. Rather than reinvent the brand, the challenge was finding new ways to use an established design system to create work that felt engaging, cohesive, and adaptable.

I was responsible for the art direction and visual design, working from early concept development through final execution. My focus was on building a flexible visual language that could scale across social, digital, email, and print while maintaining a consistent look and feel. It was a great exercise in designing within constraints—finding opportunities to push the creative while staying true to the brand.