T-Mobile: Friday Night 5G Lights

To build excitement around the launch of T-Mobile's Friday Night 5G Lights program, MERGE developed a nationwide campaign encouraging high schools to compete for a
$1 million home field upgrade, along with millions more in grants and prizes.

As Art Director, I led a team responsible for developing the creative concept, design and production of a fully integrated campaign spanning retail, digital, and social touchpoints. Working within T-Mobile's existing brand library, I reimagined established visual assets into a fresh campaign built around the message, Your town. Your team. Your story., celebrating hometown pride while inspiring schools and communities to apply.

The campaign successfully elevated awareness and participation while transforming a promotional initiative into a compelling call to action. Following the success of the 2025 campaign, MERGE was selected to lead the creative for the 2026 Friday Night 5G Lights campaign.